Highlights:
- Subway ends its $6.99 Meal Deal ahead of schedule due to low performance.
- A new digital discount of 20% on any sub runs through January 5.
- Subway adapts to challenges from rivals like Panera and Firehouse Subs.
- Recent changes include chef-developed sandwiches and a shift from Coca-Cola products by 2025.
- New ownership under Roark Capital focuses on modernization and global expansion.
Subway, the global sandwich giant, is wrapping up its $6.99, 6-inch Meal Deal earlier than planned. Originally introduced on November 3 for National Sandwich Day, the promotion was meant to run until December 26 but will now end on November 27. The decision comes after the deal failed to deliver the anticipated results, as per an internal memo.
In response, Subway will roll out a new digital discount, offering customers 20% off any sub until January 5. The company highlighted its commitment to strategic and data-driven decisions that balance customer satisfaction with franchisee profitability.
Despite being one of the world’s largest chains with over 37,000 locations, Subway continues to face tough competition in the U.S. market. Rivals like Panera and Firehouse Subs have gained ground with diverse menus and modernized dining experiences. To stay competitive, Subway has refreshed its menu, introduced chef-developed sandwiches, and plans to replace Coca-Cola products by 2025.
Under the new ownership of Roark Capital, Subway aims to modernize its restaurants and expand globally, signaling a fresh direction for the iconic brand.